Kevin Dench

kevindenchdesign.com

50 Cards Project

50 Cards Project

Whether it means taking the easy way out of doing dishes, or how to be a loving husband; these 50 cards have it all.

Card detail for Man's Survival Guide to Marriage, on how to get out of chores by hiding under the stairs

The Guide

A guide to help men survive in marriage. Whether it means taking the easy way out of doing dishes, or how to be a loving husband; these 50 cards have it all. Of course there are many other ways to have a good marriage, but this particular guide attempts a somewhat irreverent and humorous approach to surviving marriage.

The Inspiration

The inspiration for this project, believe it or not, came from my wife. I needed to come up with an idea for 50 Cards that would be both entertaining and usable. She recommended a survival guide for men. I started thinking what if this card set was given as a kind of wedding present?

It was decided. I wanted this to be a kind of field guide for newly married men. It would help them with situations that they encountered and how to hilariously deal with them.

In coming up with the aesthetic, I looked at quite a few field guides for birds, snakes, and even surviving a zombie apocalypse – had to cover all my bases.

Drawing inspiration from the animation style of this guide of 28 things to do with baby, in combination with the aged looking post-apocalyptic survival guide of Fallout®. I was well on my way to some pretty fantastic ideas.

The inspiration for this project, believe it or not, came from my wife. I needed to come up with an idea for 50 Cards that would be both entertaining and usable. She recommended a survival guide for men.

The packaging for Man's Survival Guide to Marriage

The Style

There was a certain style that I landed on upon completion of my visual research.

In essence, I wanted it to look retro-modern. In simpler terms, I wanted the colors to look old, retro, cold war era manual style. then the illustrations would be modern-looking. I also incorporated a system where the main character has a mustache.

Instruction Card

As the consumer takes the cards out of the box they will find a list of all 50 of the cards. This is meant for easy navigation of the set.

The tri-fold detail for a Man's Survival Guide to Marriage card set Man's Survival Guide: pay your bills by color, once they turn red you can pay them Man's Survival Guide to Marriage: How to change the baby Prehistoric man even had to survive marriage, and in order to start a fire could use a volcano instead of rocks Card detail for Man's Survival Guide to Marriage, on how to get out of chores by hiding under the stairs The card detail for the cards that show where all lost items are stored and how to always respond to your wife

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