Kevin Dench

kevindenchdesign.com

Soda Packaging Project

Soda Packaging Project

The liquid color in the bottles was meant to resemble oil and go with the theme.

Bottom detail of the soda carrier for Restore Cola done by Kevin Dench

The Packaging

Each “flavor” corresponds to nutrition you would receive from the soft drink. The liquid color in the bottles was meant to resemble oil and go with the theme. I researched some 50s slang to make the packaging have an even more vintage feel. On each bottle they read:
Elbow Grease helps with those mornings where you can’t just get up and go. It revitalises you and helps give you that extra kick you need to get on the stick! Elbow Grease will land you in fat city!
Parts has extra potassium to help prevent muscle cramps. It’s on the level, especially for those work-outs you do to impress that special someone in your life.
Know How is a special blend of ginkgo leaf and a minty additive to get your mind going when YOU need it to. Perfect for that job you have been after.
Paint Job is enriched with vitamins a, b, c, d and e for healthy skin. People will complement your classy chassis in no time! You’ll be in orbit with the hipsters faster than you can blink.

Bottle labels for Restore Cola done by Kevin Dench

The Design

Inspired by the fun-nature of Jones Soda, Co®, Restore Cola is a vintage brand whose packaging is inspired from a time when most Graphic Designers were also sign painters and illustrators. This type of style has always interested me because of the skill it takes. In order to embody this, I took the time to research different attributes of the 50s era that I was targeting. I found common slang terms that helped to add to the overall design and vintage feel.

Restore Cola is essentially an energy drink, that gets you up and moving when you need to get things done. However, unlike most energy drinks this brand focuses on natural energy through combinations of vitamins and minerals for a long-lasting energized feeling.

This is a three-quarters view of the Restore Cola Bottle packaging done by Kevin Dench Detail of the Restore Cola soda packaging carrier by Kevin Dench Front Detail of the Restore Cola bottle carrier package done by Kevin Dench Side detail of the flavors on the Restore Cola bottle carrier packaging done by Kevin Dench Bottle and bottle cap detail of the Restore Cola brand done by Kevin Dench

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